Kate Nielsen

Kate Nielsen founded the internationally acclaimed design and advertising agency This is Real Art in 2002. This is Real Art has won several international awards for both design and advertising and remains one of the few agencies in the UK able to deliver world-class creative work in both these areas.

Prior to TiRA, Kate did time in the UK music industry working in marketing roles for Nude, A&M and Mo'Wax and later as a creative and marketing consultant for artists such as Primal Scream, Unkle and Todd Terry.

Her writing has been published by Design Assembly, Process Magazine, The Design Management Institute and IDPure. She writes two blogs, one on design, advertising, music and business. The other called How to be a Client examines the trials and tribulations of the client/agency relationship.

She is currently Account Director at branding agency, Wolff Olins NYC.

Author's website: Kate Nielsen