Ironically, people spend so much of their lives trying to attain the possessions that advertisers sell, they have no time left to experience the “good times” that were invoked to sell them.
This ambush of nostalgia has tainted what the feeling really is, people cherishing their own memories of the past.
Nostalgia compels people to keep, collect and desire touchstones that help to transport them to another time and another place.
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Advertisers have cottoned on to this and now concoct the perfect version of a memory to sell us LCD televisions and triple cheeseburgers.
Nostalgia isn’t just a reason to stash away old birthday cards any more - it’s a potent marketing tool that fuels the commercialisation of people’s memories.
I wonder if the drug-fuelled idealists at Woodstock saw that one coming?
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