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Exceptionalism: America’s right to rule and order the world

By John Pilger - posted Monday, 10 August 2009


An ordained national memory consigned these to the historical margins and “imperialism” was all but discredited in the United States, especially after Adolf Hitler and the fascists, with their ideas of racial and cultural superiority, had left a legacy of guilt by association. The Nazis, after all, had been proud imperialists, too, and Germany was also “exceptional”. The idea of imperialism, the word itself, was all but expunged from the American lexicon, “on the grounds that it falsely attributed immoral motives to western foreign policy”, argued one historian. Those who persisted in using it were “disreputable purveyors of agitprop” and were “inspired by the communist doctrine”, or they were “Negro intellectuals who had grievances of their own against white capitalism”.

Meanwhile, the “city on the hill” remained a beacon of rapaciousness as US capital set about realising Luce’s dream and recolonising the European empires in the postwar years. This was “the march of free enterprise”. In truth, it was driven by a subsidised production boom in a country unravaged by war: a sort of socialism for the great corporations, or state capitalism, which left half the world’s wealth in American hands. The cornerstone of this new imperialism was laid in 1944 at a conference of the western allies at Bretton Woods in New Hampshire. Described as “negotiations about economic stability”, the conference marked America’s conquest of most of the world.

What the American elite demanded, wrote Frederic F Clairmont in The Rise and Fall of Economic Liberalism, “was not allies but unctuous client states. What Bretton Woods bequeathed to the world was a lethal totalitarian blueprint for the carve-up of world markets.” The World Bank, the International Monetary Fund, the Asian Development Bank, the Inter-American Development Bank and the African Development Bank were established in effect as arms of the US Treasury and would design and police the new order. The US military and its clients would guard the doors of these “international” institutions, and an “invisible government” of media would secure the myths, said Edward Bernays.

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Bernays, described as the father of the media age, was the nephew of Sigmund Freud. “Propaganda,” he wrote, “got to be a bad word because of the Germans ... so what I did was to try and find other words [such as] Public Relations.” Bernays used Freud’s theories about control of the subconscious to promote a “mass culture” designed to promote fear of official enemies and servility to consumerism. It was Bernays who, on behalf of the tobacco industry, campaigned for American women to take up smoking as an act of feminist liberation, calling cigarettes “torches of freedom”; and it was his notion of disinformation that was deployed in overthrowing governments, such as Guatemala’s democracy in 1954.

Above all, the goal was to distract and deter the social democratic impulses of working people. Big business was elevated from its public reputation as a kind of mafia to that of a patriotic force. “Free enterprise” became a divinity. “By the early 1950s,” wrote Noam Chomsky, “20 million people a week were watching business-sponsored films. The entertainment industry was enlisted to the cause, portraying unions as the enemy, the outsider disrupting the ‘harmony’ of the ‘American way of life’... Every aspect of social life was targeted and permeated schools and universities, churches, even recreational programmes. By 1954, business propaganda in public schools reached half the amount spent on textbooks.”

The new “ism” was Americanism, an ideology whose distinction is its denial that it is an ideology. Recently, I saw the 1957 musical Silk Stockings, starring Fred Astaire and Cyd Charisse. Between the scenes of wonderful dancing to a score by Cole Porter was a series of loyalty statements that the colonel in Vietnam might well have written. I had forgotten how crude and pervasive the propaganda was; the Soviets could never compete. An oath of loyalty to all things American became an ideological commitment to the leviathan of business: from the business of armaments and war (which consumes 42 cents in every tax dollar today) to the business of food, known as “agripower” (which receives $157 billion a year in government subsidies).

Barack Obama is the embodiment of this “ism”. From his early political days, Obama’s unerring theme has been not “change”, the slogan of his presidential campaign, but America’s right to rule and order the world. Of the United States, he says, “we lead the world in battling immediate evils and promoting the ultimate good ... We must lead by building a 21st-century military to ensure the security of our people and advance the security of all people.” And: “At moments of great peril in the past century our leaders ensured that America, by deed and by example, led and lifted the world, that we stood and fought for the freedoms sought by billions of people beyond their borders.”

Since 1945, by deed and by example, the US has overthrown 50 governments, including democracies, crushed some 30 liberation movements and supported tyrannies from Egypt to Guatemala (see William Blum’s histories). Bombing is apple pie. Having stacked his government with warmongers, Wall Street cronies and polluters from the Bush and Clinton eras, the 45th president is merely upholding tradition. The hearts and minds farce I witnessed in Vietnam is today repeated in villages in Afghanistan and, by proxy, Pakistan, which are Obama’s wars.

In his acceptance speech for the 2005 Nobel Prize for Literature, Harold Pinter noted that “everyone knew that terrible crimes had been committed by the Soviet Union in the postwar period, but “US crimes in the same period have been only superficially recorded, let alone documented, let alone acknowledged, let alone recognised as crimes at all”. It is as if “It never happened. Nothing ever happened. Even while it was happening, it wasn’t happening ... You have to hand it to America ... masquerading as a force for universal good. It’s a brilliant, even witty, highly successful act of hypnosis.”

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As Obama has sent drones to kill (since January) some 700 civilians, distinguished liberals have rejoiced that America is once again a “nation of moral ideals”, as Paul Krugman wrote in the New York Times. In Britain, the elite has long seen in exceptional America an enduring place for British “influence”, albeit as servitor or puppet. The pop historian Tristram Hunt says America under Obama is a land “where miracles happen”. Justin Webb, until recently the BBC’s man in Washington, refers adoringly, rather like the colonel in Vietnam, to the “city on the hill”.

Behind this façade of “intensification of feeling and degradation of significance” (Walter Lippmann), ordinary Americans are stirring perhaps as never before, as if abandoning the deity of the “American Dream” that prosperity is a guarantee with hard work and thrift. Millions of angry emails from ordinary people have flooded Washington, expressing an outrage that the novelty of Obama has not calmed. On the contrary, those whose jobs have vanished and whose homes are repossessed see the new president rewarding crooked banks and an obese military, essentially protecting George W Bush’s turf.

My guess is that a populism will emerge in the next few years, igniting a powerful force that lies beneath America’s surface and which has a proud past. It cannot be predicted which way it will go. However, from such an authentic grass-roots Americanism came women’s suffrage, the eight-hour day, graduated income tax and public ownership. In the late 19th century, the populists were betrayed by leaders who urged them to compromise and merge with the Democratic Party. In the Obama era, the familiarity of this resonates.

What is most extraordinary about the United States today is the rejection and defiance, in so many attitudes, of the all-pervasive historical and contemporary propaganda of the “invisible government”. Credible polls have long confirmed that more than two-thirds of Americans hold progressive views. A majority want the government to care for those who cannot care for themselves. They would pay higher taxes to guarantee health care for everyone. They want complete nuclear disarmament; 72 per cent want the US to end its colonial wars; and so on. They are informed, subversive, even “anti-American”.

I once asked a friend, the great American war correspondent and humanitarian Martha Gellhorn, to explain the term to me. “I’ll tell you what ‘anti-American’ is,” she said. “It’s what governments and their vested interests call those who honour America by objecting to war and the theft of resources and believing in all of humanity. There are millions of these anti-Americans in the United States. They are ordinary people who belong to no elite and who judge their government in moral terms, though they would call it common decency. They are not vain. They are the people with a wakeful conscience, the best of America’s citizens. They can be counted on. They were in the South with the civil rights movement, ending slavery. They were in the streets, demanding an end to the wars in Asia. Sure, they disappear from view now and then, but they are like seeds beneath the snow. I would say they are truly exceptional.”

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Adapted from an address, Empire, Obama and the Last Taboo, given by John Pilger at Socialism 2009 in San Francisco on July 4, 2009. First published in New Statesman and on John Pilger's website on July 9, 2009.



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About the Author

Australian-born John Pilger is a multi-award winning journalist and documentary film maker. On November 4, 2014, John Pilger received the Sydney Peace Prize, Australia’s international human rights award. A Secret Country, his best-selling history of Australia published 20 years ago, remains in print (Vintage Books).

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