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Auto motives

By Ian Nance - posted Thursday, 25 September 2008

Humans, being the interesting creatures that they are, often take on the appearance and persona of their pets.

Similar associations can be noted between people and motor cars, and this may be observed across a wide range of socio-economic and demographic profiles.

There is a strong link between personality and car type across the genders, so let us compare a few different car models, and see what traits are signified.


To begin with, the Audi can be any gender, but is noticed because it flaunts, ostentatiously, its many rings.

Typically male, we find the Lamborghini revving up and waiting, hot, smooth, sleek, low slung, and aiming to get off quickly.

Then, right across the city’s night spots we find the courier van which is normally male, although females score a mention here, which will pick up anything then drop it equally fast later.

Overtaking everything in the youth demographic abounds the Subaru WRX; immature, attempts to race off everybody, squeals when cornering, sometimes has a noisy exhaust, while its vegetarian child drivers are marked by the green “P”s on their plates.

Aged, and strongly male, are the Rolls Royces who can be prestigious, classy, refined, conservative, and need frequent filling together with complex servicing, before moving within the company of leaders.

The vintage car, by comparison, is positively antique, in need of restoration and spends most of the time down in the garage.


A strong, yet sensitive, male is found in the Toyota Landcruiser, that rugged off-road type who seeks out all the hard-to-find places, and when he gets there … oh, what a feeling!

It’s hard not to notice the distinctly male Kenworth, fat and heavy, costly to fill, emits clouds of smoke, roars loudly and is a bit risky - one can never be sure just what it might be carrying.

Down the highways of masculinity, you discover the Volvo, solid, reliable, but boring, as it inches past the much older T Model Ford who only rallies once a year, then has to be hand-started.

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About the Author

Ian Nance's media career began in radio drama production and news. He took up TV direction of news/current affairs, thence freelance television and film producing, directing and writing. He operated a program and commercial production company, later moving into advertising and marketing.

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