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The ‘Big Donor Show’: reality TV hoax and real life organ shortages

By Catherine Waldby - posted Monday, 18 June 2007

At the end of May, a Dutch reality TV program attracted global publicity and condemnation. The Big Donor Show, produced by Endemol, the company responsible for UK Big Brother, featured a 37-year-old woman named Lisa with terminal brain cancer, and three people with end stage kidney disease.

Lisa was to choose, on screen, which of the three patients was to receive her kidneys after she died, based on the contestants’ histories, responses to her questions and interviews with family and friends.

Commentators from around the world called for the program to be halted, because it sensationalised the serious issue of organ waiting lists.


Finally, it was revealed that Lisa was an actor and the program was a hoax. However, the contestants, who were in on the hoax, are real kidney-failure patients, and have poor prospects of receiving a kidney while on the Dutch organ waiting lists.

All countries, including Australia have far more people on organ waiting lists than available donors, a situation that The Big Donor Show had attempted to highlight, albeit in a misguided fashion.

In Australia, at the beginning of 2007, 1,780 people were waiting for organ transplants, and by the end of April, only 73 people had donated organs, allowing 244 people to receive transplants (one donor usually provides several organs). Waiting lists continue to grow at a rate that far outstrips organ supply, and many people die waiting for a kidney or liver.

Commentators, health economists and policy makers around the world have made a variety of proposals about how to solve organ shortages. In several countries in Western Europe, organ donation now takes place through an “opt out” system, also called “presumed consent”. That is, all citizens are assumed to consent to donate organs after death, simply because they are a citizen.

Australia, along with the USA and Britain has an “opt in system”: that is, people must actively declare themselves ready to donate organs. Even if a donor has signed a donor consent form, the family may override the wishes of the deceased and withhold consent for organ harvest at the hospital. Not many medical staff are prepared to go against the wishes of a traumatised family, but if Australia were to adopt an “opt out” system, organ donation would increase and families could still have the right of veto. This is the system in Spain, and organ donation has increased steadily every year.

Some health economists argue that regulated market for transplant organs as the best way to improve supply. Currently in Australia and all over the world, organs are treated as “gifts”. Organs must be donated without payment, and distributed according to clinical need rather than ability to pay. This gift system helps to protect both donors and recipients from coercion, and distributes organs fairly.


No sane economist advocates a free market in organs, as this would lead to gross inequality, with poor people selling a kidney or cornea to the highest bidder, and only the very wealthy being able to afford transplant.

Many economists, however, have argued for a regulated “futures market” for organs. An individual agrees to donate organs after death and a set payment goes to the donor’s family, often in the form of funeral expenses. Some states in the USA have implemented such a system, but it doesn’t appear to have made much difference to donation rates, and it may deter as many people as it attracts.

Organs have been gifts since the earliest days of transplant, and for many people, linking organ transplants with money seems ghoulish and tasteless.

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About the Author

Associate Professor Catherine Waldby is an International Research Fellow at Sydney University and member of the global biopolitics research group

Creative Commons LicenseThis work is licensed under a Creative Commons License.

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