If security is the carrot that will encourage
Americans to exchange their liberty for
data profiling, then the corporate sector
may illustrate how low a price privacy
really is. In a recent analysis of Microsoft
XP's Update
feature (an automatic routine that
allows users to download the latest "patch"
for their computer operating system) Mike
Hartmann of Tech Channel in Germany demonstrated
how the software vendor gains access to
hardware information from users, and has
the capability to determine software used
on individuals' machines. Again, information
is power, but in this case particularly
valuable marketplace power.
"So what?" some might ask,
a little bit of "opt in" data
for the software giant, "What does
it cost you?". While Microsoft argues
that updates are "optional",
it must be remembered that these patches
are often fixes to the imperfect products
offered by the company in the first place,
either simple error corrections or adjustments
to the security and integrity of the computer.
One must question how voluntary these
corrections really are.
At the more prosaic level, Internet hoaxes
like Freewheelz.com
(a website promising a free car in exchange
for extensive personal information, including
a regular stool sample) illustrated how
willing citizens are to hand over information
in exchange for large or even very token
rewards (many people responded to the
hoax). Overall, this reflects either the
casual attitude to information of those
who fear not the state nor corporate America;
or ignorance about the possibilities of
the data bank society (the latter being
more likely). When Scott McNealy, head
of Sun Microsystems, told reporters that
"You have zero privacy anyway … Get
over it", he was not simply arguing
that his vision of an integrated information
society was not just right, but appropriate
- a normative good for the post-modern
age in which we live. This view, however,
in combination with the aggressive stance
taken by the PATRIOTs into online information,
data mining of multiple databases, and
the US
music industry's desire to take direct
action (cracking attacks) against computer
users who share MP3 music files online,
questions the status of personal privacy
as a natural human right.
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Developments in data mining in the
intelligence community and commercial
sector are not - as some would argue -
the inevitable march of technological
progress making us so much more efficient
and effective. This revised view of technological
determinism is an easy way to explain
the tendency for governments and large
corporate actors to erode the privacy
of citizens. In reality, what we see is
a least-effort lock-in adoption of an
insidious character. Insidious, not because
it's a type of "rush to the bottom
of the barrel" phenomena proclaimed
by many privacy groups - but because of
a fundamental lack of political imagination.
Technology driven (or dependent) western
societies are not "locked-in"
to the Poindexter-McNealy view of the
future because the technology makes privacy
and the respect for personal liberty obsolete,
but because those who lead have limited
political and cultural imaginations and
are committed to a narrow economic-rationalist
paradigm.
As the Europeans have demonstrated, public
interest regulation of corporations can
be effective, and the expansion of these
regulations globally is required when
corporations like Microsoft can extract
information from Sydney for data mining
in Redmond. When it comes to the aggregation
of data by government intelligence services,
can you really trust a US administration
lead by a man who argues that "There
ought to be limits to freedom" when
irritated by public criticism?
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