I'm also more likely to want to play an active role in being part of the solution when I can see how my efforts will have a direct impact on the environmental health of my community, my region, my state.
Environmental advocates need to learn to concentrate less on communicating global stories of environmental vandalism and destruction, and concentrate more on the relevance of their message to the vast majority of Australians who could not care less about a pile of plastic in an ocean on the other side of the world.
When I was young my parents taught me about the power of personal responsibility in dealing with any problem. I was also taught that every one of us have a personal responsibility to conserve our natural environment and leave our planet in a healthy state for future generations. I think most Australians would actually feel the same way, but while the environmental conservation message seems to have no relevance to our daily lifestyle, then don't expect most of us to jump on board the environmental bandwagon, no matter how noble the cause.
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It's time environmental activists took a step back and majored more on how to communicate their message and less on highlighting the sheer scale of the global problem and trying to shame people into action.
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