Undersold selling

Yet the same clever story telling was criticised in an article in the SMH under the heading "One clever meat ad is a lot of people's poison".

That article featured criticisms by Luke Pearson of NITV who stated the ad perhaps was a fitting theme for Australia Day but that it forgot about or misrepresented completely Australian history, and focussed on selling stuff.

Aboriginal writer and actor, Nakkiah Lui, said "I wonder how people would respond to the ad if it started with a more accurate portrayal of the arrival of the Tall Ships", while the creator of the ABC drama "Cleverman", Ryan Griffen, felt that the ad was in poor taste despite the importance for Australians to celebrate multiculturalism.

My response is to ask whether people want a boring factual history lesson, or else one written in a catching, comically subtle style which tells our story in an interesting, emotionally connected way.

I guess that there would be people who would criticise the artistry of Alfred Hitchcock by complaining that his shower stabbing sequence in Psycho had the wrong style of shower curtain, and that the shower place was not large enough for true comfort.

This clever visual presentation is not a news report, a documentary, but a thoroughly entertaining piece of advertising.

I'd like to know who was the writer, director, and art director of one of the most superb pieces of screen advertising ever, which probably won't get much airing on free-to-air TV because of the massive costs of running a two and a half minute spot at the desired reach and frequency but it will probably go viral wildly.

It carries a strongly inducing message which even bonds with a diehard vegetarian such as me!