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Why didn't we win more medals in Rio?

By Alan Davies - posted Wednesday, 24 August 2016

Hosting the Olympics has a big effect on national success but fades; medals won by country as a percent of medals on offer

The Australian Olympic team arrived in Rio last month bearing the burden of chef de mission Kitty Chiller's "ambitious but achievable" target of winning 45 medals – 16 of them gold – and a place in the top five on the medal table.


In the event, Australian athletes fell well short of Ms Chiller's target. They won 29 medals in total, eight of them gold, and ranked tenth. There's no comfort from the many per capita medal tables either – Australia ranks even lower on them (and way behind New Zealand).

Naturally there's much teeth gnashing, hair pulling and, inevitably, even a little finger-pointing. So why didn't the Australian team improve on its London performance? Here're some of the reasons I've seen put forward:

  • The team was weakened by external factors – Zika virus, leaky bathrooms – that miraculously didn't affect athletes from other countries.
  • Managers, coaches and trainers aren't as good as they used to be and have slipped behind the competition in terms of both the physical and psychological preparation of athletes.
  • The organisation of Australia's Olympic effort isn't up to par.
  • The team's medal chances were over-sold for marketing reasons.
  • The most promising medal opportunities weren't targeted; money was instead wasted on sports where Australia's athletes have little chance of medalling.
  • Other countries have become more ethnically diverse than Australia and are hence able to seriously compete for medals in a wider range of sports e.g. track and field.
  • More and more countries take Olympic success seriously and are spending up big on preparation of their athletes. Australia hasn't increased its spending on athlete preparation in line with the increase in competitiveness of other countries.
  • The Sydney bubble lasted for twelve years (Atlanta, Sydney, Athens and Beijing), but now it's gone. We're back to where we should reasonably expect to be.
  • Many athletes from other countries are doping whereas our athletes are squeaky clean.

Of these possibilities, the last three are the most plausible. Medal success at the national level is strongly associated with an external impetus like hosting the games, spending on athlete preparation, and state-sponsored doping (see Why do some countries win most of the Olympic medals?).

As more countries chase Olympic success, the $377 million spent by the Australian Sports Commission on elite athlete preparation over the last four years isn't enough anymore.

The expectation of 16 gold medals was in any event ambitious. That's the same number Australia won in Sydney when it hosted the Games. It's close to the 17 golds Australia won in Athens when, like Great Britain this time around, there was a strong carry-over effect from Sydney 2000.


Having said that, while Rio was disappointing for the Australian team – its share of total medals fell to 3.0% from 3.6% in London – it wasn't the disaster many make out. Australian athletes won eight gold medals, the same as they won in London. While the team slipped from eighth to tenth place on the medal table, both the eighth and ninth placed countries won fewer medals in total.

The stimulus from the Sydney games, which focused politicians, administrators and athletes on the chase for medals, has now faded completely. It seems Australia has reverted to its expected share of medals given its per capita GDP, strong anti-doping institutions, and a political culture that understands there are competing uses for funding.

Just as Australia did in Beijing, it's likely Britain will sustain most of its London-induced medal winning performance at the next games in Tokyo. But if politicians decide funding should be reduced relative to what other countries are spending, Britain's performance beyond the 2024 games will very likely drop off too.

Whether it matters or not is a separate question, but if Australians want to improve the medal prospects of "their" athletes in Tokyo and beyond – and I expect they do – then the most credible strategy is to increase funding for elite sport significantly.

Australian athletes will almost certainly win a larger share of the available medals at the Rio Paralympics. After finishing first in Sydney, the Australian Paralympics team ranked fifth in Athens, Beijing and London. That says something more positive about the country than ranking higher on the summer Olympics medal table.

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This article was first published in Crikey.

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About the Author

Dr Alan Davies is a principal of Melbourne-based economic and planning consultancy, Pollard Davies Pty Ltd ( and is the editor of the The Urbanist blog.

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