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Re-assessing men's magazines

By Matthew Holloway - posted Friday, 23 December 2011


Lead researcher Dr Peter Hegarty showed similar concerns to Curtis-Thomas and stated "There is a fundamental concern that the content of such magazines normalises the treatment of women as sexual objects. We are not killjoys or prudes who think that there should be no sexual information and media for young people. But are teenage boys and young men best prepared for fulfilling love and sex when they normalise views about women that are disturbingly close to those mirrored in the language of sexual offenders?"

If we accept Curtis-Thomas's view that men's magazines are a form of pornography, the language and content of men's magazines shows we haven't come very far in over 30 years.

In 1979 feminist Andrea Dworkin stated; "Feminists are often asked whether pornography causes rape. The fact is that rape and prostitution caused and continue to cause pornography. Politically, culturally, socially, sexually, and economically, rape and prostitution generated pornography; and pornography depends for its continued existence on the rape and prostitution of women."

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It becomes a chicken or the egg type question, is it sexual perpetrators who are influencing men's magazines or are men's magazines influencing young males views and pushing them towards dehumanisation and objectification of women.

Many of the rapist quotes talked about coercing women into sex, rapists justified their actions suggesting that women lead men on.

The following quotes are from men's magazines presented in the study, the similarity lies in the language that pressures women for sex.

'I think girls are like plasticine, if you warm them up you can do anything you want with them.'

'Mascara running down the cheeks means they've just been crying, and it was probably your fault . . . but you can cheer up the miserable beauty with a bit of the old in and out.'

'Girls love being tied up . . . it gives them the chance to be the helpless victim.'

Lead researcher Miranda Horvath stated that she was concerned magazine editors were not doing enough moderation of content; "A lot of debate around the regulation of lads' mags has been to do with how they affect children but less has been said about the influence they have on their intended audience of young men and the women with whom those men socialise."

In light of the results and information, we need to ask ourselves; by allowing young boys and teenagers access to this material, are we in-fact doing them a great disservice?

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The potential exists that exposure to material which denigrates women could hinder the development of realistic expectations and in turn affect a young mans ability to form healthy and fulfilling sexual and emotional relationships?

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About the Author

Matthew Holloway is a freelance writer and social justice advocate from Tasmania, where he stood for state and federal parliament and co-founded Tasmanians for Transparency. He has previously written for Tasmanian Times and Eureka Street, Matthew currently lives in Melbourne where he works as a Counsellor in Aboriginal Health and a Social Worker in Catholic social services.

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