Sexism alive and well in Australia

Yet Woolies claims a "high level of social responsibility".

How is supporting a view of women as subservient sexual slaves acting responsibly? Woolies, the women-as-fresh-meat-people?

Evidence of the Lynx Effect can be found on its Facebook page.

"DO I WIN A BLONDE, NICE ASS , LARGE NATURAL BREASTS,NICE EYES" asks one man. About the spa girls:

"you no [sic] that you would ruin that all night long"

"nice PAIRsonality!"

The Gold Cost Turf Club: parading women like animals

The Gold Coast Turf Club is planning a special summer carnival in which women in bikinis take the place of horses. Herded into horse barrier stalls, they will be released to sprint down the straight for a prize.

The entry form calls entrants "mares and fillies". The club takes no responsibility for "injury or death". Women must wear a bikini and "acceptable running shoes". Of course, her feet must be supported but her breasts need to be free to bounce around for the entertainment of male punters.

The responses from Women in Racing and the Brisbane Women's Club were lamentably weak. Women in Racing Director Jennifer Bartels said: “We love anyone who will promote racing, but perhaps this isn't quite racing. Good luck to them though.”

Good luck to them?

Turf Club CEO Andrew Eggleston wants to see elite sportswomen take part. Just not in their usual sportswear.

Calvin Klein violent billboards

Then I was sent this billboard image from a woman in Sydney. Another example of violence against women being promoted as sexy, with intimations of the gang rape of an inanimate young woman. Where the hell is the Advertising Standards Board on this and others like it?

Yesterday my sister contacted me from Byron Bay about the three Wicked Campers she'd just seen with slogans: "Jugs", "Random Breast Testing", and "Shaved Pussy" across their vans. Sexism on wheels.

Everywhere they look, women and girls get the message that they exist for male gratification and pleasure. Their reason for being is to serve men and meet their every need. They should enjoy sexual harassment.

Fortunately there is a grassroots uprising against this. You can find it at www.collectiveshout.org. We've had enough. Vive la révolution.