Dr. John Paull is an environmental scientist practicing in Australia and Europe. He has degrees in mathematics, psychology and environmental science. He has extensive experience in academic and corporate research and business management and training. He has presented keynote addresses and research at many international conferences. He has published extensively in international peer-reviewed journals. He has published book chapters including: The Value of Eco-labelling, Marketing of Organic Products, Island Futures, Diversifying Food and Diets, Organics in the Global Food Chain, Good Food for All, and Sustainable Development of Organic Agriculture.