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Geoff Alford
Geoff Alford is a former General Manager of Roy Morgan Research Centre and a former Senior Lecturer in Marketing Research and Statistical Methods in the Department of Marketing, Monash University. He founded Geoff Alford Research Services Pty Ltd in 1980, specialising in research methods and statistical consulting to the market research and organisational consulting industries. He has recently been invited onto the McKinsey Quarterly Online Executive Panel.
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